Link baiting is the new buzzword in the world of the search engine optimization. Link baiting has become a popular concept in the past year as it contributes immensely to web site popularity as it is capable of generating links to a web site or a blog or a post from other web sites. To define exactly the process of linkbaiting is hard, and is a difficult task. To have a precise definition of link baiting is a tad difficult as the process has so many aspects and avenues to it, and there are a number of link baiting techniques like blogging from other sites, posting from other sites, and linking to it from other sites. A number of practices are followed by web sites and web pages for linking other websites or blogs to a web site or web page. Award competitions are also held nowadays for link baiting, posting to high profile bloggers, or providing bloggers and internet users with tools of linking that particular site in their blogs. All of these generate links for the websites that is really helpful for the purpose of link baiting. But in reality link baiting is not altogether an innovative concept. The practice of linkbaiting has been around for years and years, as people and masters of the web page used to look for links for their web site or web page. Link baits or linkbait has become a buzzword in the field of search engine optimization. Search engine optimization is of great consequence in the present day as searching for information on the internet essentially means searching for a keyword in a web page on a search engine like Google. It is widely used in the world of search engines for the purpose of optimization of search engines to generate and display more accurate and more specific results based on the requirements of the internet user.